TON is a concept lifestyle store that sets itself as the denominator of trend. We were commissioned to design the branding and the first concept store at OrchardGateway, Singapore.

Originated as a french word, ton means prevailing fashion and simply being in a state of fashionable. A fashion editorial concept has been adopted in the store design to "layout" the unique fashion pieces that speaks of character and poise. A modern palette in hues of grey and timber sets the editorial tone of the store. With its main typography designed with simple strong circles and lines, the logo spreads across the store, from floor to wall to naturally draw one's line of sight into the space. This also form the main "format" of the editorial, of which the rest of the display fits into the space. A dramatic play of lighting; a simple material combinations selected for their natural and texturally rich quality, the store design aims to bring out the character of each piece of fashion piece.